Our Story
The Small Town Project was created with one clear purpose: to bring high-quality fitness and wellbeing services to small towns and underserved areas across Ireland.
Too often, access to expert coaching, structured training, and supportive fitness communities is limited to larger cities. We believe that where you live should never determine the quality of support you receive for your health and wellbeing.
We exist to close that gap — delivering professional coaching, structured programs, and welcoming environments directly into local communities.
What We Believe
We believe fitness should be accessible, supportive, and inclusive. Everyone deserves the opportunity to feel stronger, healthier, and more confident — regardless of age, experience, or starting point.
At The Small Town Project, we don’t just focus on workouts. We focus on people, mindset, and long-term lifestyle change.
Our Mission
We help underserved communities get fitter, stronger, and healthier — but our work goes beyond physical training.
Through expert coaching, structured programs, and supportive environments, we build confidence, resilience, and belief. Our mission is to break down barriers to health and wellbeing, creating clear pathways for individuals to unlock their potential and achieve lasting, positive change.
Community at the Core
Community is at the heart of everything we do. We don’t just train bodies — we create environments where people feel supported, motivated, and encouraged.
From group classes and local events to shared challenges and personal milestones, The Small Town Project is about connection, accountability, and growing stronger together.
Join the Movement
Whether you’re new to training or looking to push your performance further, The Small Town Project is here to support you every step of the way.